How Custom Labels for Packaging should be Made?
In this world, first impressions last and this is very true especially in the corporate world. Better make the most of your first impression because it is your only shot in ensuring that you stay to the minds of your customers. What better way of doing such than taking advantage of custom labels on your packaging. Never underestimate the effectiveness of such as it functions as the ambassador of your business. These impressions that your labels make will stay to the minds of your customers and almost instantly become synonymous to your brand.
When it comes to the label design of your business, the following are important aspects that you should not disregard.
Number 1. Color – color of custom labels made on behalf of your business is the very first thing people would see. And for this reason, it is imperative that it’s eye catching but, it should be garish as to offend your customers. Bright colors are extremely effective given that they don’t dominate your label. Both the font and size of letters used in various parts of the label also needs to complement everything and easy to read.
Number 2. Logo – the one thing that will set your company apart from the rest and at the same time, make it recognizable between your brand and company is its logo. Logo present on custom labels must be big enough for it to be easily identified. But it must not overshadow the important details in it. If you could afford to have your logo imprinted to your labels, then it’ll create a sense of affluence as well as success. Soon after, this will follow brand association to the minds of customers.
Number 3. Contact info – on custom labels created for shipping and packaging purposes, it must have contact info. The name of your company, contact details as well as address has to be printed clearly in easy to read manner to which your customers as well as the delivery company can see. You have to make the same label available in the package in case of returned goods. It must be included with bill of lading or the list of package contents.
Number 4. Lamination – what seems to be the problem with label design throughout shipping is that, it’s exposed to elements. If you would like to maintain the viability of the custom label, then it has to be laminated. Its shiny surface is water repellent and can make anything that’s printed on it to shine.
Be sure that you follow these 4 rules if you want custom labels to meet its purpose.
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